Uengager: China Travel / Tourism- Industry Focus

Asian travellers expect fast and convenient service from all aspects of their holiday

This article on Asian Tourism Marketing is another in our simple basic “what is” series written for beginners or novices. It is not an indepth, tech dissertation. Ii builds on our previous talks about Chinese User Experience [UX] and website optimisation for China and Chinese consumers.

Today’s travellers are tech savvy young Asians using mobile apps for everything. Including their holiday bookings.
Yet today many Travel and Tourism sites targeting Asians are still slow and clunky. Agile is today’s hot destination- Uengager gets you there

  1. Globally Travel and Tourism is an important economic activity
  2. China Inbound and Domestic Travel is a growth industry
  3. Young tech savvy Asian tourists use apps for everything
  4. Uengager analyses, tracks, reports your visitor interactions with your site

SaaS and the Travel Industry

Globally, Travel and Tourism is an important economic activity.
In the EU, it generates a GDP twice the size of auto manufacturing, is the third-largest socio-economic sector and extremely competitive- as seen by the collapse of Thomas Cook 2019.

Currently in China [2019] travel and tourism, whist growing rapidly, do not figure as highly in China’s GDP figures as in some other countries. The major tourism sector for the past decade has been outbound travel, the EU being one of the favourite destinations for Chinese travellers.

However, the domestic and inbound travel markets are gathering steam with predictions China will be #3 destination by end of 2020. This presents both opportunities and challenges for firms aiming to be part of China’s burgeoning travel and tourism industry. Some of these challenges can be met with SaaS and Uengager.  [What is SaaS?]

Smart Tourism

Travel and tourism industries move quickly in adopting technology driven by younger, tech savvy tourists. Asian tourists use apps for everything from searching locations, accommodation, transport and sightseeing.

Traditionally, the travel industry relied on Turnkey installations, purchasing, modifying, installing and maintaining ready made applications.
Today, SaaS applications prove a cost and time effective alternative to old practices. The advantages of SaaS over traditional methods for the travel and tourism industry are similar to those of many businesses:

  • Cost:

Initial and long term saving on SaaS over buying and installing software. Servers do not need frequent replacing or upgrading.

  • Flexible / ScalEable:

Noticeably decreases cost of inhouse installations, maintenance, training. SaaS products scale to any size business. Managing Cloud based services, implementing or cancelling is via the Internet. Instantly modify services to cope with seasonal peaks or downturns. Leaner, core business focussed IT department.

  • Competitive;

Reduced overheads and costs makes smart business more competitive. They react earlier to trends and deploy services faster than traditional based competitors. Ease, lower cost of smart tourism products lowers entry bar for smaller start ups

  • Accessibility:

Travel and tourism is increasingly App and mobile driven, having everything working on a small screen is paramount. SaaS services are fully compatible with most popular O/S, browsers and digital devices without the need for hacks, separate mobile pages or other tech support.

Uengager and Travel Industries

Just as SaaS applications work as well for tourism industries as any other, so does Uengager. From optimisation to training to social media marketing, the Uengager team has the expertise to help your brand find success in China.

Baidu Optimisation – SEM

Baidu may look like Google or Bing, but under the hood it is a different beast. Eg: Baidu still recognises keywords.

When most people think of website optimisation they tend to associate it with SEO. Setting off arm bells. Rightly so.

However, it is important not to confuse the name- which became synonymous with cheats, liars and crooks, with the actual scientific process.

But if we look at it from the perspective of CEO -Customer Experience Optimisation- then it begins to make sense to ensure your website performs at its best. Yes?

Training, Coaching,

Many companies believe they take it seriously, but oft just “pay lip service” by limiting it to their customer support staff.

But, to be successful in China, or anywhere, a brand needs to portray a unified image and message throughout its total consumer interaction.

That means having the entire staff on board, from the cleaning lady to delivery drivers down to the C Suite and CEO- maybe you!
It must be company wide- or not at all.

Talk to Everlyne about a training or update program tailored to your team, your budget, your needs.

Social Media; WeChat, Weibo

Chinese use social media for almost all everyday situations from booking tickets, paying accounts, ride hailing, shopping, travel, entertainment news and relaxation.

Mobile is the GOTO medium of choice, WeChat the current platform of choice.

Social Media could be your main branding, sales CRM and data tool in China. Introduction to WeChat Operation.~

Marketing, like many things in China is in a state of constant flux. It is difficult for in house teams to stay ahead or even up to date. Uengager can help.

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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